Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense
Rory Sutherland, Vice Chairman of Ogilvy UK, co-founded its behavioural science practice, uncovering “unseen opportunities” in consumer behaviour - often small contextual changes which can have enormous effects on the decisions people make. A former copywriter and creative director, he’s a bestselling author, TED Global speaker, columnist, and podcast host. Rory lives in Napoleon III’s former home, is married to a vicar, and has twin daughters.
2025 Welcome Conference David Geffen Hall at Lincoln Center September 15th, 2025 —- When we started the Welcome Conference back in 2014, it was just an idea: what if there was a space where hospitality professionals could share ideas, inspire one another, and connect to form community? Since then, it’s grown into something much bigger — a celebration of generosity, connection, and the belief that how you make people feel is just as important as the product you serve. It’s a day filled with stories that move you, ideas that stretch you, and people who remind you why you got into this work in the first place.
Once a year we gather to listen, to learn, to laugh, and to leave better than we came.
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